Using Photo Books for Your Business

by Julie Vazquez Posted on August 31, 2012

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Guest post by Shutterfly Fan Genevieve

My name is Genevieve and I am a stay at home mom and wife. I love to bake and decorate cakes, cupcakes, and more. I recently started my own business called Genevieve B Cakes, in Colorado Springs. I’ve been posting my photos on my Facebook page, but wanted a way to show my cakes to people who aren’t on Facebook. I started printing out pictures and was going to start a scrap book, but I’m not the scrap booking type so I never got around to it.

I receive Groupon offers through my email and saw one for Shutterfly photo books. I thought I’d give it a try. I looked through some of the options and messed around with a few pages. It took me maybe 3 hours to set up my photo book. It was so easy! Having the editing pages tell you if something isn’t going to fit even though it looks like it will is a really nice thing. And being able to edit all the photos so easily is wonderful.

I now have a beautiful photo book with all the photos of my favorite cakes. And I am really excited to be able to show future clients what I have to offer them. The book came out so wonderfully and even better than I thought it would.

The cover is a photo of some of the flowers on a mock wedding cake I did. I have photos of doll cakes, pillow cakes, hello kitty, and plenty others. I love this photo book and I will use Shutterfly again for sure!

Thank you Shutterfly!


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  1. BarbaraJ Says:

    This is so much fun and I have done this before. I made a book for a cake decorator friend a long, long time ago. Great idea!

  2. AnnAbbott Says:

    Cake books are so much fun to view…. This is a great way to promote a small business. Great!

  3. Joey Says:

    I really love this idea. It will help your clientel see what kinds of cakes you are able to make. The Santa cake is a riot. Great idea and thanks for sharing.

more about Julie Vazquez

I’m the mom of two grown boys and four feline fur babies. When I’m not working in Social Media for Shutterfly Inc.brands I enjoy the beach, camping, hiking, photography, food (eating it, not cooking it), and volunteering at my local animal shelter.

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