New photo book styles are here!

by Matt K Posted on October 20, 2010

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Great news Shutterfly photo book lovers, we’re introducing new photo book styles for showing off your pictures!

In Simple Path, we’ve added 5 new styles and updated 6. In Custom Path, we’ve added 11 new styles and updated 5. When we see new design trend or hear you asking for a new way to showcase your photos, we try our best to add the styles we think you’ll want. Here’s a quick overview to help you pick your favorites. Let us know which of them you love!

Custom Path New Styles

Oh Baby Boy – Features a powder-blue and sunshine-yellow palette full of sleepy moons, stars, bubbles, and more.

Oh Baby Girl – The sister style of Oh Baby Boy, featuring backgrounds in playful pinks, yellows, and greens filled with stars, butterflies, hearts, and more.

Planes Trains & Automobiles – Trucks, helicopters, and planes complement your photos, set against bold solid backgrounds in blues, reds, greens, yellows and more

Dress Up Diva – Show off the pictures of your princess next to fairy wands, pretty dresses, tiaras, and rings.  Backgrounds in pink, purple, yellow, and green.

Treats and Tricks – Just in time for Halloween.  Complement your photos with cute critters, spooky eyes, and jack o’lanterns.  Bright orange, purple, and green backgrounds.

Noel – Designed in crisp white and cool, fresh teal blue, green, and red hues, complemented with lots of snowflakes, Christmas trees, and letters to Santa.

Four Seasons – Perfect for a Year-in-Review, with a selection of pastel Spring backgrounds, sunny Summer shades, crisp Autumn tones, and cool Winter colors.

Steel – A lightly-textured silvery gray, providing the perfect contrast to both color and black-and-white photography.

Powder Blue – A portfolio of blue backgrounds in solids or accented with lattice work, polka dots, or Gingham check.

Citrus Slice – Features bursts of vibrant color on white backgrounds to brighten your photography.

World Traveler – Surround your travel photos with passport marks and global maps in a soft, earthy color palette.

Simple Path New Styles

Fresh and Fun – Featuring colorful geometric designs on bright white and vibrant orange, blue, and green backgrounds.

Fun in the Sun – Designed in a palette of bold blues, greens, yellows and pinks.  Palm trees, waves and bursts complement your photos.  Perfect for capturing summer fun and beach vacations.

Treats and Tricks – Just in time for Halloween.  Complement your photos with cute critters, spooky eyes, and jack o’lanterns.  Bright orange, purple, and green backgrounds.

Modern Portfolio – Steel and wood-grain textures along with solid grays and blacks provide both color and black-and-white photographs with dramatic high contrast backgrounds.

Versatile Classics – Perfect for showcasing your everyday moments.  Bold blue, green, and red backgrounds are complemented by lightly patterned neutrals.


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  1. Joey Says:

    The title peeked my interest. I noticed the other day when i was starting a new book that there were some new background pages. So of course i had to look at them all. So much fun!! I’m glad these have been added. Shutterfly keeps getting better!
    Thanks for telling us about this.

  2. AnnAbbott Says:

    Hey Matt!!

    I was so excited to see all of the new styles for both simple and custom path! I just used
    versatile classics on a new vacation book from photos of last summer. You have made a longtime customer very happy with all of the new choices.

  3. shannonr Says:

    wow, i love ever one of these new styles. I have about 7 books in the works and am so looking forward to using these new backgrounds :)

  4. Tiffany M Says:

    Gorgeous new styles! I’m intrigued by the new “oh baby boy” styles (since I’ll be having a new bb boy soon). Loving the new Halloween pages this year too!

  5. angies5 Says:

    Fantastic! I can hardly wait to use these. I actually just found myself adjusting my next photo book plan to be able to include these! Thanks!

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more about Matt K

As a long-time fan of Shutterfly, I’m really excited to now be a “Shutterfly”! I am by no means an expert photographer – point-and-click is more my realm – but I’ve always loved the power of photography to help relive and celebrate memories. I’m especially a fan of our photo books. I love to travel and spend time with my friends and family, and Shutterfly books are a great way for me to capture and share those times. I’m thrilled to be contributing to the Shutterfly blog, and can’t wait to make my next photo book!

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